See what we’ve been up to. Our recognition, our talent, our appearances, our events, our thoughts — you'll find it all right here.
Social Media for Brands - a CRM perspective (whitepaper)
Social media is more than just a fad. Its power in connecting people, companies and all of their opinions and thoughts is powerful. In this whitepaper, we highlight the value Social Media should play in your direct marketing efforts.
Conversational Marketing: Talking Isn't the Same as Selling
"Social media" and "being part of the conversation" have quickly become the big buzzwords for marketers. But when are conversations actually worth the marketing effort? In this Advertising Age DigitalNext blog entry, VP of Interactive Michael Radigan explains how you can tell which conversations are a dead end.
Technology, Marketing and a "Humanless Society"
Remember how computers were once destined to create a paperless society? While we still wait for that to happen, Director of Interactive Solutions Mark Niehaus wonders if we’re doomed for a humanless society. This iMedia Connection blog looks at the effect technology will have on our need for face-to-face interaction.
TruGreen turns to Javelin
TruGreen, one of the largest lawn care and landscaping companies on Earth, has chosen Javelin to be its direct mail agency! We welcome TruGreen to our family and anticipate a fantastic partnership as we dive into planning for 2010.
Eight tips for creating landing pages that sell
Landing pages are designed to move the products and services that your customer is interested in. So how do you turn a landing page into a closing page? In this iMedia Connection blog, Interactive Creative Director Rob Boman offers eight helpful tips to help you make your closing pages work for you.
Structuring Your Metrics for Cross-Campaign Comparisons
Trying to do cross-campaign comparisons is like measuring a fish with an apple: you’re using two completely different measurement methodologies. According to VP of Decision Support Satnam Singh in a recent article for iMedia Connection, you really need the right tools for the job. And with a system that houses enterprise-wide analyses, increased ROI is just one of the many perks your company will enjoy.
Measure twice, message once
Calls, clicks and sales are a reliable measurement of how your campaign is doing, but there’s a lot more going on behind the scenes. Michael Radigan, VP of Interactive, writes in this Adotas article how taking a closer look at timing of the message, how long a piece stays unopened and even what’s on TV the day a piece arrives can drastically affect click-through rates and sales.
Our new partner: Salesforce.com
Salesforce.com has picked Javelin to create a customer-centric churn-reduction plan. Pretty important stuff considering it’s a company built on helping businesses sell to and service their customers more effectively. Not to mention one that serves most of the top 100 businesses worldwide.